SMS Message Marketing Statistics That Will Blow Your Mind
SMS marketing has proven to boost both awareness and sales. Consistently connecting with your prospect builds trust and interest. Transcend A2P automates the SMS marketing process allowing you to automate sending thousands of messages in a single second and freeing up time for you to spend on other marketing processes and tasks.
- 80% of people currently use texting for business. Source
- 96% of Americans own a cellphone that is capable of receiving SMS messages — and 81% own a smartphone. Source
- Among the 18-34-year-old age bracket, text is the preferred channel for notifications from businesses. Source
- 83% of millennials open SMS messages within 90 seconds of receiving them. Source
- 75% of millennials prefer SMS communications for deliveries, promotions, and surveys. Source
- 31% of consumers respond to SMS surveys, with an average response time of fewer than six minutes. Source
- Consumers are more likely to open text messages before any other form of mobile communication. Source
- Text messages are opened and read almost 138% more than email (98% to 18% open rate). Source
- Morgan Stanley reported that 91% of Americans keep their mobile devices within arm’s length at all times. Source
- 90% of cell phone users check their devices within 30 minutes of waking up. Source
- Text messages have a response rate 8 times higher than email (45% to 6%). Source
- Over 40% of online transactions are now done on mobile. Source
- 70% of smartphone users who bought something in a store first turned to their phone for information about a purchase. Source
- Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. Source
- Mobile searches related to “same-day shipping” have grown over 120% since 2015. Source
- In-store on-demand coupons see a redemption rate of 70% – 80%. Source
- 91% of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant. Source
- SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing. Source